Progress vs Distribution

The title may have you confused a bit but bear with me - it will begin to make more sense a few lines into this.

There are broadly two ways to create enterprise value :

1) Execute a brand new idea and solve complex problems in ways never done before

2) Copy an already established innovative idea in one market and introduce it in another market

While both of these are exceptional hard to accomplish at scale (execution is what matters ultimately), the second one has a higher probability of success simply because there is an established playbook to execute.

Think of ride hailing apps that basically took inspiration from uber in various markets or food delivery apps or cloud storage or large language models in the current era.

The list goes on and on....

Introducing proven ideas into newer markets makes sense but for how long?

What happens when the lines between various markets disappear and everything morphs into one giant market?

( We are closer to this that you think)

At that point distribution of good ideas is virtually guaranteed and just happens.

That is when you get a spike in progress. All markets ( not just developed ones) will be incentivized into creating an infrastructure to enable pt. 1) which would help us realize faster progress across industries.

What do you think?